How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths

Sunday, March 1, 2015

The best copywriters in the world are thieves and frauds.

We’re thieves because we steal words from our customers and prospects. We’re frauds because we act like those words came from our brains.

Truth be told: it’s our thievery that makes us powerfully effective copywriters.

Top-performing copywriters know that our job is not to sit at a desk and dream up new ways to express the value of X product or Y service. (Even the most gifted among us are not that insightful.)

No, our job is to use real people’s words to express what they want, what they like, what they need. It’s to make it clear that we don’t have what they don’t want. And that there’s no need to be suspicious when something sounds too good to be true.

That’s our real job.

How do we do [click to continue]