7 Steps to an Email Opt-in Page That Works

Sunday, March 1, 2015


Email marketing works.

In fact, it’s still the best online method for converting prospects into customers or clients.

A critical part of the process begins, however, before a single email is sent. You’ve got to get people on your list in the first place.

This happens most effectively at a landing page specifically designed to convince the right people to sign up.

Some people call these opt-in landing pages “squeeze” pages, which, in addition to being a derogatory way to think about the process, is also technically incorrect.

Here’s a quick [click to continue]