How We Made $1 Million for Moz— Using Landing Page Optimization and Email Marketing [Conversion Rate Experts]

Wednesday, June 1, 2016

When we first published this case study, Moz was called SEOmoz. Even though the company has since rebranded, the techniques described below are still as relevant as ever. 

In this talk, Moz’s CEO, Rand Fishkin, raves about the work we did, explaining how the money that we generated enabled Moz to develop from a membership site into a web app. 

Moz is one of the world’s largest providers of tools and resources for online marketing. The company was already highly successful, having a list of Fortune 500 clients as long as your arm. It had also conducted many split tests on its site. In fact, previous Moz split tests were the [click here to continue]

15 of the Best Landing Page Design Examples You Need to See

Friday, May 20, 2016

Putting together an A+ landing page can be tricky. 

There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. 

Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality [click here to continue]

The Definitive Guide to Landing Page Optimization

Thursday, May 5, 2016

There are few other things that create a first impression the way a strategically designed landing page can. Many companies, some of them profiled within these pages, have seen their conversion rates and profits soar thanks to a properly created landing page. 

But landing pages are about much more than just creating a simple design and slapping up an email subscription form or download button. They’re about carefully combining just enough persuasive content to get the reader’s attention, while combining it with an unbeatable [click here to continue]

The Most Entertaining Guide to Landing Page Optimization You'll Ever Read

Sunday, May 1, 2016

Landing pages rule. Blah. 
Homepages suck. Blah. 
Do some A/B testing. Blah. 
Base your optimization strategy on customer feedback. Blah. 

All of those statements are true. But they sound boring and being boring is lame. It's twenty fourteen and I refuse to be lame. 

If you want to be a non-lame marketer, it's really easy. Read this post, have a laugh, and treat everything I say as gospel. 

Be warned, however, that I may descend into telling bad jokes in the absence of [click here to continue]

8 Tactics for Higher Converting Landing Pages

Thursday, April 28, 2016

I’m going to show you a few of the tactics I use to create more profitable landing pages. I think landing page creation has to be one of the weakest points of the typical affiliate marketer. A lot of guys will choose to direct link because they don’t want to go through the trouble of creating one, or they use take their competitor’s page and but never change anything. 

Even though all aspects of optimizing a campaign are important, I focus a lot on landing pages because I’ve seen how big of a difference they can make. Last week I had a campaign go from -100% ROI to [click here to continue]

7 Steps to an Email Opt-in Page That Works

Sunday, March 1, 2015

Email marketing works.

In fact, it’s still the best online method for converting prospects into customers or clients.

A critical part of the process begins, however, before a single email is sent. You’ve got to get people on your list in the first place.

This happens most effectively at a landing page specifically designed to convince the right people to sign up.

Some people call these opt-in landing pages “squeeze” pages, which, in addition to being a derogatory way to think about the process, is also technically incorrect.

Here’s a quick [click to continue]

How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths

The best copywriters in the world are thieves and frauds.

We’re thieves because we steal words from our customers and prospects. We’re frauds because we act like those words came from our brains.

Truth be told: it’s our thievery that makes us powerfully effective copywriters.

Top-performing copywriters know that our job is not to sit at a desk and dream up new ways to express the value of X product or Y service. (Even the most gifted among us are not that insightful.)

No, our job is to use real people’s words to express what they want, what they like, what they need. It’s to make it clear that we don’t have what they don’t want. And that there’s no need to be suspicious when something sounds too good to be true.

That’s our real job.

How do we do [click to continue]